Lack of Focus
This is one of the most often asked questions in this industry.
The answer is: THE LACK OF EDUCATON.
Robert Kiyosaki summed it up correctly when he said that Network marketing is "The Business School for People who like helping people."
So why do so many fail in this business? One of the main reasons is that people do not take their business seriously enough. The look at it as something to pull out of the closet when they feel like it and play with it.
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Most people have not reached the pain level that will lead them to success. You know the pain when you have more month left then money. We have all been there.
I have personally spoken to so many people that really are looking for something that is free to join. They have not understood that it will require a marketing budget to succeed in this business. Neither their upline or anyone else has even mentioned this, so really it is no wonder why people fail in this business.
First most individuals will try to get you to join their business at all cost. They will tell you that you can make huge incomes in just a short amount of time. Are they Lying? Yes and NO.
First YES, you can achieve a huge income in a short amount of time if you already are an experienced networker and have a huge team of like minded business partners.
Second NO, what they will usually fail to tell you is the marketing budget that you will need to both build and grow your business. Think about it - there is not a bank or any other lending institution in the world that will lend you money for a business without a carefully laid out business plan and the necessary capital to carry it out.
They will not tell you about the several years of education that its going to take while building your business. Yet Network Marketing is one of the few "Earn While you Learn Programs out there".
You will find many sites out there that will sell you a web site to build your business. I believe everyone in business both large and small needs a web site. They will give you advice that is really ineffective and misleading as to how to market your site.
The facts are most people will not signup from a web site alone, it really takes a personal connection. Wouldn't you really like to know who your business partners are?
* Are You Wasting Your Time?
How many of you feel like your spinning your wheels and really getting no where? So many people today feel exactly this way in their business. Have you really thought through why you started your network marketing business? So many of us have looked towards the business to generate enormous amounts of income. With current events [...]
* When Your Fire Goes Out
Your business has been deteriorating, and your relationship with it feels like it’s something to do when you have nothing else. Why did that happen? How did you get to that point? People often do not know why they’ve lost their passion for their business. They make excuses, but the truth is, they allowed the fire [...]
* It Is Your Fault If You Fail At Network Marketing!
I read a network marketing blog post earlier today that really was ironic. The title of the post was It’s not your fault if you’ve failed at Network Marketing. Now why would someone be compelled to write this? From what I gathered, they are being taught this. The truth is success or failure is all up
* Sometimes Procrastination Gets in the Way!
Have you ever started a project only to forget all about it. This past week I was looking back through all of my notes on projects that where completed and those that where never completed. I came across my blog project, you know some place to write about my ideas on what is right and training.
Which came first the chicken or the egg? This is a tough question, yet this is what we face today in network marketing.
Realistically speaking where else can you start a business with the hope and dreams of making a six figure income yet think that you can do it with no training? Education is the Secret!
This is what we are led to believe when we start our businesses. Some of the responses I’ve received, “my company provides training”, yes but is it effective?
Many companies provide training, a generic; this is what we think you need type of training. While they do a great job of teaching you about your products and services, they are woefully inadequate in teaching you about marketing.
Keep this in mind, you are the CEO of your company, it is your business. There are so many things you must become skilled at or you will fail. Every time I see an ad “all you need is a computer” I cringe. So many in this industry today have never used their computer for anything more then just checking their email or playing games.
Most companies if not all companies teach you to approach your friends and family. They teach this because; they know full well it requires no skill. I know I’ve been there and I’m sure you have too with a list of 200 names.
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These are just a few of the skills you will need in prospecting and sales;
* Approach / Involvement
* Overcoming Objections
* Ability to close the sale
* Qualifying
* Prospecting / Cold Calls
* Presentations
* Time Management
* Telephone Technique
* Computer Skills;
This is one area where most people fail. It is the one area I spend most of my time teaching people just how to use their computer in their business. A computer can be a very effective and powerful tool if used properly. I am not talking about sending out thousands of emails from it. This is the surest way to get into hot water.
If you are using a web based email system stop now. Email marketing is tough today; I cannot even get my bills that are sent online to my inbox. They end up in the bulk mail folder. This could be because someone or a number of people click by accident on the junk mail link. If you want to be a professional, you need a unique email address that is your own.
With so many different courses and people offering you network marketing training information how do you choose anyone of them? Learn from them all, the real key to success is in not believing anyone source.
Aside from the prospecting skills, you will need skills in how to market both online and offline. This is where LeadersClub can assist you in doing it the right way, without breaking the bank.
The key is you’re in business and you are the whole business. Some will say to outsource and yes this is an option, but how will you know if the job is getting done properly with out some education on the subject at hand. Do you have more money then time?
Robert Kiyosaki called network marketing “The Business School” for a reason. So if you are not ready to roll up your sleeves and learn everything you need to be successful even if it costs you then maybe this really is not for you!
Having worked with so many people, the one driving force that led them to success was, “The day they decided they where going to be successful”! The day they finally decided, they would do whatever it takes to get there.
